Think FOR Your Customer provides a sophisticated framework to help today’s time poor business person understand the key principles behind building relationships with customers by taking the stressors out of their customers lives.
As a followup to his book Purple Cow, Seth Godin has compiled this eBook with 99 examples of Purple Cows in action. (Check out Cow 99 if you want to learn more about why you're hearing more talk about Purple Cows these days!)
Each Tip is easy to follow and can be used straight away regardless of what you’re writing. It isn’t hard to write clearly so your message speaks directly to your chosen audience.
John Stanley's 10 Minute Trainings for Library Teams is a quick and easy way to train your library team in techniques for retail innovation. The seven short training sessions on this audio CD have been designed to help motivate your team, provide knowledge, improve moral and essentially improve your lend rates.
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