So, you've decided to enter the exciting world of retailing - one of the most dynamic and rewarding industries in Australia!

The Australian retail industry is worth over $18 billion a year and is growing steadily.  Sadly, many new enterprises fail because their owners are not aware of the potential difficulties and pitfalls involved in starting a retail business.

Setting Up Shop is a comprehensive toolkit for anyone starting or buying a retail business in Australia.  In this must-have guide, leading consultant John Stanley takes a simple step-by-step approach to setting up and managing a successful retail business.  He covers all aspects of retailing to help you get started, including:

• buying an existing business versus starting your own business
• writing a business plan and organsing finance
• finding the perfect location
• marketing your business and building a brand
• pricing and merchandising your products
• recruiting staff, building a team, and more.

Discover the secrets of successful retailers from across the globe, and learn how to 'wow' your customers!

John Stanley has done it again! Setting Up Shop is full of practical tips and ideas for newcomers to the retail industry - I wish it had been around when I started out 35 years ago.  If you're thinking of launching a retail business, this is the book for you. Tom O'Toole - retail guru