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2008, a year of change.
Who thought at the start of the year we would experience so many changes.
Economies around the world are feeling the pressure and luxury spending is on the decline. At the same time we have new players from outside of the industry identifying the opportunities that gardening offers.
The environmental issues continues to be an important driver and every business is trying to be more green, again an opportunity for the garden industry.
Garden centres in Australia are seeing substantial growth this year whilst the spring sales in many garden centres in the Northern hemisphere have been down.
The answer, keep in touch with global trends and introduce positive changes into your business and be proactive.
Garden Centre Trends 2008 aims to inspire you to make changes and enjoy this great industry.
Horticultural retailing is constantly changing. Keeping up with trends is essential for all retailers who want to be market leaders. John travels the world working with garden centres and supplies to the industry. He works with small, medium and large garden centres as well as speaking at major conferences.
John sees the trends as they happen. This book covers trends such as:
• Environmental Issues • How the consumer is changing • Pricing Strategies • Marketing development • New product developments • Pets, Plants and Produce and much more.
The ideas in this book are topical and relevant to the garden centre in 2008.
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