Like most business owners and salespeople, you probably dream of landing that big account - the one that will put you over the top. Now there's a sales and marketing strategy that can dramatically increase your revenue, profits, and success.

But Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work. If you're a business owner, executive, a salesperson, or a professional with a practice, you can learn from Steve Kaplan.

As the owner of a small business, he developed this strategy while landing and working on a contract with Procter & Gamble. His P&G work garnered revenue of more than $20 million in only 7 years. He tested and refined the strategy with 23 businesses he has owned and the more than 100 companies he has consulted with.

More than a sales book, Bag the Elephant! helps prepare you, and those on your team, for long-term success.

• It tells you first how to create the right culture and understand the larger bureaucracy, as well as the four things you need to know about big clients.
• It puts you to work with ideas and techniques for developing your prospect list, making winning presentations, creating inside champions, and negotiating the contact.
• It shows you a value-oriented approach for staying successful by building alliances, serving the client's needs, and dealing with crises.
• Not least, it helps you avoid the 'five killer mistakes' that can derail you. The nitty-gritty writing style and four-colour text make the book an easy, fun read.

HardCover 208 Pages ISBN: 1885167628