Marketing Works is the innovative new and easy to follow book for anyone who either runs or dreams of running their own small business.  Step by step each small business owner, manager or aspirant will be able to see how to set their business apart from the rest, to make their business grow and become more profitable.

You Don't Need to Have a Marketing Degree to Have Great Marketing

Marketing Works will reveal:

• How to assess your business and the market it operates in
• How to formulate smart objectives that will always steer the business in the right direction
• Who to target, who not to target, and why
• How to position the business and its products to attract the right customers
• How to put a winning plan together
• How to implement that plan simply and effectively
• How to keep track of your progress over time
• How to recognise and avoid the key pitfalls for small businesses
• How to recognise the key factors for any businesses success
• And so much more

But more importantly than what it will show, is how it will do it.

This definitive guide leads you simply and painlessly through the marketing process in a way that everyone will be able to understand and effectively apply it to their situation.

So go on and take the challenge now. Open Marketing Works anywhere and read a handful of pages and you’ll also be able to immediately apply the break through marketing strategies for great results to any business.

Listen to an interview between Winston Marsh and Daniel Lima below .....

ISBN: 1600370098
Year Published:2006
Binding : Paperback
Pages: 178