Christmas never seems to be far away when you work in retail.  No sooner have last year's festivities been wrapped up and the Christmas Sale is done and dusted, than thoughts start turning to the next round of Christmas fun.  But, in the flurry of activity, crucial steps can often be overlooked as pressure mounts and retailers grown accustomed to the monotony of year in, year out in-store preparations.

It is one of the most important trading periods of the retail year in Australia.  The impact on it has on sales will vary with each retail sector but whichever sector you belong to, it is critical that you maximise the sales potential of this peak festive season.  The Christmas quarter usually accounts for 36% - 40% of a retailer's annual sales and represents the highest level of profitability.

Get it wrong and you can place your future at risk. 

This book will get you through the Christmas period intact, sane and in profit.

Contents:

- Introduction
- Stock
- Store Layout
- Security Awareness
- Information Flow
- Christmas Season Marketing Plan
- Gift Cards
- E-Tailing
- Remember Your Staff
- Customer Service + Selling
- Dear Diary
- Stick to the Plan!